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Instant applicant data. No forms, no friction.

Instant applicant data. No forms, no friction.

Build data intake flows in minutes. No code. No confusion. No chasing docs.

Powering workflows for teams that move fast.

Powering workflows for teams that move fast.

Reimagine Forms

Replace Boring Forms

Old forms make applicants quit. Carousel makes them convert.

Workflow Builder

Launch in Minutes.

Drag, drop, and build workflows that handle everything from financial to identity checks

Trusted by 132k+ users

  • For Fintech

    "We ditched outdated tools and built an automated workflow in 5 minutes. Carousel changed how we operate, forever."

  • For Underwriting

    "Before Carousel, we verified identity manually. Now, it’s instant. Plugging in Carousel modernized everything."

  • For Residential Leasing

    “We used to juggle PDFs, emails, and calls to screen tenants. With Carousel, it’s all in one flow, it’s never been easier."

  • For Lead Generation

    “What used to take 30 clicks now takes 5. Applicants apply now easier than ever before. It's become our competitive advantage"

  • For Auto Leasing

    "Before Carousel, we wanted to modernize our tech stack, but the dev costs and effort made it unapproachable. Carousel gave us instant access to the tools we needed, without the overhead."

  • For Audit

    "Auditors used to sift through messy PDFs. With Carousel, everything they need is digitalized, organized, searchable, and already verified."

Launch in 2 Steps

1.

Build a Workflow

Drag, drop, and launch powerful flows that handle bank data, ID checks, credit info, and more, no code needed.

1.

Build a Workflow

Drag, drop, and launch powerful flows that handle bank data, ID checks, credit info, and more, no code needed.

2.

Share It Anywhere

Embed it on your site or send a link. Collect everything from financials to documents in just a few clicks.

Decisions Before Coffee

Your team’s still logging in. You've already auto-approved hundreds of submissions

Thinking…

Thinking…

Slap your logo on it. 100% White-labeled

Share a link that feels fully native to your brand. Data intake under your name, your domain.

Get the Data Where You Need It

Receive applicant data directly in the Carousel Portal or stream it to your own system (CRM…) via webhook.

{
  "applicationId": "xxxxx",
  "dataStep": [
    {
      "step": "Identity",
      "data": {
        "fullName": "JOHN DOE",
        "dateOfBirth": "1990-01-01",
        "email": "john.doe@example.com"

{
  "applicationId": "xxxxx",
  "dataStep": [
    {
      "step": "Identity",
      "data": {
        "fullName": "JOHN DOE",
        "dateOfBirth": "1990-01-01",
        "email": "john.doe@example.com"

Case Study

Case Study

Business Lending

250%

Our underwriting team was fast but Carousel made us faster. We’ve since funded over $17M, and the 250% lift in throughput let us grow without hitting a wall.

250%

Our underwriting team was fast but Carousel made us faster. We’ve since funded over $17M, and the 250% lift in throughput let us grow without hitting a wall.

250%

Our underwriting team was fast but Carousel made us faster. We’ve since funded over $17M, and the 250% lift in throughput let us grow without hitting a wall.

200%

Every file moves faster. We’ve doubled the ROI on our intake process just by speeding up how we qualify and fund using Carousel's automations.

200%

Every file moves faster. We’ve doubled the ROI on our intake process just by speeding up how we qualify and fund using Carousel's automations.

200%

Every file moves faster. We’ve doubled the ROI on our intake process just by speeding up how we qualify and fund using Carousel's automations.

What Teams Say

  • Jessica

    Underwriter

    Carousel cut my review time in half. Everything is structured, I don’t have to dig through PDFs anymore. I can focus on approvals, not admin.

    Mark

    Project Manager

    We didn’t need to build anything custom, just plugged it in and it worked. It’s rare to find a tool this powerful that doesn’t demand dev hours.

    Alexandra

    Ops Manager

    Before Carousel, we were bouncing between Excel, email, and Docusign. Now it’s one link, one flow, no mistakes. It’s made my team 10× faster.

  • David

    Software Engineer

    We used to manually transform messy intake data. Now we just pull from Carousel’s webhook and drop it into our pipeline. Less glue code, fewer edge cases.

    Sarah

    Auditor

    Before Carousel, we were scrolling through PDFs trying to reconcile data. Now the files come in structured, it’s faster to review and harder to miss something.

    Michael

    Real Estate Broker

    Tenant files come in clean now. No more chasing docs.

What Teams Say

  • Jessica

    Underwriter

    Carousel cut my review time in half. Everything is structured, I don’t have to dig through PDFs anymore. I can focus on approvals, not admin.

    Mark

    Project Manager

    We didn’t need to build anything custom, just plugged it in and it worked. It’s rare to find a tool this powerful that doesn’t demand dev hours.

    Alexandra

    Ops Manager

    Before Carousel, we were bouncing between Excel, email, and Docusign. Now it’s one link, one flow, no mistakes. It’s made my team 10× faster.

  • David

    Software Engineer

    We used to manually transform messy intake data. Now we just pull from Carousel’s webhook and drop it into our pipeline. Less glue code, fewer edge cases.

    Sarah

    Auditor

    Before Carousel, we were scrolling through PDFs trying to reconcile data. Now the files come in structured, it’s faster to review and harder to miss something.

    Michael

    Real Estate Broker

    Tenant files come in clean now. No more chasing docs.

What Teams Say

  • Jessica

    Underwriter

    Carousel cut my review time in half. Everything is structured, I don’t have to dig through PDFs anymore. I can focus on approvals, not admin.

    Mark

    Project Manager

    We didn’t need to build anything custom, just plugged it in and it worked. It’s rare to find a tool this powerful that doesn’t demand dev hours.

    Alexandra

    Ops Manager

    Before Carousel, we were bouncing between Excel, email, and Docusign. Now it’s one link, one flow, no mistakes. It’s made my team 10× faster.

  • David

    Software Engineer

    We used to manually transform messy intake data. Now we just pull from Carousel’s webhook and drop it into our pipeline. Less glue code, fewer edge cases.

    Sarah

    Auditor

    Before Carousel, we were scrolling through PDFs trying to reconcile data. Now the files come in structured, it’s faster to review and harder to miss something.

    Michael

    Real Estate Broker

    Tenant files come in clean now. No more chasing docs.

Workflows, Not Workarounds

Plug-and-Play Integrations

Bank data, ID checks, credit scores, e-signatures, already wired in. Turn them on with a toggle, no engineering sprint.

Plug-and-Play Integrations

Bank data, ID checks, credit scores, e-signatures, already wired in. Turn them on with a toggle, no engineering sprint.

One Smart Flow

Applicants answer once; Carousel autofills the rest. Shorter journeys, fewer drop-offs, more completed profiles.

Instant Decision Engine

Raw inputs become clear answers—Approve, Review, Decline—the moment data lands in your portal or webhook.

Instant Decision Engine

Raw inputs become clear answers—Approve, Review, Decline—the moment data lands in your portal or webhook.

Bring Your Own Key or Don't

Bring your own Plaid, Flinks, or Onfido keys, or use Carousel’s out-of-the-box connections. Carousel is the ecosystem that makes them talk.

Built for Your Biggest Day

Whether it’s ten applications or hundred thousand, Carousel keeps every step quick and reliable.

Built for Your Biggest Day

Whether it’s ten applications or hundred thousand, Carousel keeps every step quick and reliable.

Serious Security, Built In

AES-256 encryption, MFA, role-based access, and token-based auth. Fully logged, Canada-hosted, and SOC 2 on the way.

Developers,
dive straight in


All financial services involve risk. on Carousel Inc. (“Carousel”) is a technology platform that enables data collection, identity verification, underwriting support, and automation through integrations with third-party service providers. Carousel is not a financial institution, lender, broker, or credit reporting agency. All decisions regarding credit, lending, and applicant approval are solely the responsibility of the client organization using the platform.

Verification services (such as IBV, KYC, KYB, credit checks, e-signatures, and more) are facilitated through third-party providers including, but not limited to, Flinks, Equifax, Onfido, VoPay, Paybilt, and others. Use of these services is subject to the terms, pricing, and licensing of each provider. Carousel may act as a billing intermediary or technical facilitator for these integrations.

Carousel does not guarantee approval outcomes, financial decisions, or the accuracy of third-party data. Clients are responsible for their own compliance with local, provincial, federal, and industry-specific regulations, including but not limited to Law 25, SOC 2, and AML/ATF frameworks. Carousel is in the process of completing its SOC 2 Type I certification.

on Carousel Inc. is a Canadian corporation, headquartered at 5101 rue Buchan, Montréal, QC, Canada. All trademarks and service marks are property of their respective owners. © 2025 Carousel Inc. All rights reserved.

All financial services involve risk. on Carousel Inc. (“Carousel”) is a technology platform that enables data collection, identity verification, underwriting support, and automation through integrations with third-party service providers. Carousel is not a financial institution, lender, broker, or credit reporting agency. All decisions regarding credit, lending, and applicant approval are solely the responsibility of the client organization using the platform.

Verification services (such as IBV, KYC, KYB, credit checks, e-signatures, and more) are facilitated through third-party providers including, but not limited to, Flinks, Equifax, Onfido, VoPay, Paybilt, and others. Use of these services is subject to the terms, pricing, and licensing of each provider. Carousel may act as a billing intermediary or technical facilitator for these integrations.

Carousel does not guarantee approval outcomes, financial decisions, or the accuracy of third-party data. Clients are responsible for their own compliance with local, provincial, federal, and industry-specific regulations, including but not limited to Law 25, SOC 2, and AML/ATF frameworks. Carousel is in the process of completing its SOC 2 Type I certification.

on Carousel Inc. is a Canadian corporation, headquartered at 5101 rue Buchan, Montréal, QC, Canada. All trademarks and service marks are property of their respective owners. © 2025 Carousel Inc. All rights reserved.

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