Customer story · Business Lending

Carousel helps Capital Lynk drive $37M+ in additional annual funding volume.

Stronger intake infrastructure raised completion, cleared the underwriting queue, and turned existing applicant demand into funded loans.

7-month engagement·30,000+ applications reviewed a year
Capital Lynk's application portal, powered by Carousel — the phone-first start screen
What changed

What seven months of better intake infrastructure unlocked.

  • More applicants finished what they started — completion rose 24%.
  • Underwriters stopped chasing documents — throughput improved 43%.
  • Same demand, more capital deployed — $37M+ in additional annual funding volume.
+24%
Higher completion
43%
Higher throughput
$37M
Additional funding volume

Meet Capital Lynk.

Capital Lynk is a high-volume financing platform reviewing more than 30,000 applications a year and facilitating over $200M in annual funding volume.

At that scale, small inefficiencies compound. A few percentage points of drop-off, or a day of underwriting delay, is measured in millions of dollars of demand that never becomes a funded loan.

Industry
Business lending
Applications / yr
30,000+
Funding volume
$200M+
Using Carousel for
Intake & verification
Time to results
7 months
The challenge

Real demand was leaking out of the funnel — twice.

01

Applicants abandoned the process halfway through.

Many started the flow but never submitted a complete file. The interest was real; the path to finishing it wasn't, and the demand went unrealized.

02

Underwriters sat waiting on missing information.

Files arrived incomplete, so the team spent its days chasing documents and clarifying details before review could even begin.

At our scale, small inefficiencies add up quickly.

Adam B.Chief Executive Officer, Capital Lynk
The solution

A guided path to a complete, decision-ready file.

01

Carousel introduced a more guided path to submission.

Applicants moved through a structured, phone-first flow built to reduce friction at each step — so a far larger share of the people who started actually finished.

02

Carousel improved the quality of files entering underwriting.

Identity, income, and business records are verified at the source during intake. Files land complete, which removed most of the manual back-and-forth before review.

03

One integration, no change to how the team works.

Carousel runs behind the existing application experience and routes finished files into the same underwriting queue.

See how business lending intake works

The results

Workflow improvements, measured in funded volume.

+24%

More completed applications

A larger share of applicants reached submission — the same top-of-funnel demand producing materially more reviewable files.

43%

Higher underwriting throughput

With complete files arriving by default, the team reviewed significantly more applications without adding headcount.

$37M+

Additional annual funding volume

Over seven months, better conversion and faster review translated directly into capital deployed.

Carousel helped us reduce friction in the application process, improve file quality upstream, and create a much stronger path from applicant demand to funded outcome.

Adam B.Chief Executive Officer, Capital Lynk

In good company

The teams on Carousel — what they shipped, and what it gave back.

Holand Leasing cut applicant drop-off by 41%.
Unity Leases cut admin work per file by 70%.
Sutton screens residential applicants without slowing the showings.
BH Holdings screens tenants for property managers and landlords.

The infrastructure of yes.

See your intake run on Carousel — every rail, one demo.