Carousel cuts the email back-and-forth on a Sutton screening by 97%.
Disconnected screening tools were replaced by one link. Applicants finish without a chase, 92% connect a bank account, and far fewer drop out along the way.
What five months of one integrated flow did to the admin.
- Chasing applicants by email all but stopped — back-and-forth fell 97%.
- The step everyone expected to fail did not — 92% of applicants connected a bank account.
- Fewer people abandoned a screening midway — applicant drop-off fell 73%.
Meet Sutton.
Austin and their team handle residential leasing, screening prospective renters alongside showings, offers and everything else a working week contains.
Screening ran across several disconnected tools. Nothing carried information to the next step, so the team carried it instead — re-asking applicants for what had already been sent, tracking who had returned what, and holding the state of every file in their heads or their inbox.
- Industry
- Residential real estate
- Focus
- Residential leasing
- Using Carousel for
- Tenant screening, income & bank verification
- Time to results
- 5 months
The tools didn't talk, so the team became the integration.
Screening ran across disconnected tools, and the gaps were staffed by hand.
Each tool solved one piece and passed nothing to the next. The admin work of moving an applicant through — requesting, reminding, collecting, checking, recording — landed entirely on the team, on every single file.
The applicant felt every one of those gaps.
What reached the renter was a sequence of separate asks arriving by email over days. That is a poor experience at the exact moment someone is deciding whether this is the place, and the back-and-forth cost people who would otherwise have finished.
One link, and the file keeps its own state.
The whole screening goes out as a single link.
One link opens the entire flow for the applicant. Nothing has to be assembled from separate tools, and nothing has to be re-requested because a previous step didn't carry forward.
The team can see status and re-ping without writing an email.
Full updates on every file, and a one-click nudge for anyone who has stalled. The chasing that used to be a manual inbox job became a button.
Income and banking verified in the same flow.
The team's concern was that renters would refuse to connect a bank account. In practice 92% did — and a connected account is what makes the income picture something a landlord can act on rather than weigh.
The admin disappeared, and more applicants finished.
Less email back-and-forth
The volume of email chasing applicants fell by 97% against the team's own prior process. The work did not move elsewhere; the flow simply stopped generating it.
Applicants who connected a bank account
Connection was the step the team expected to lose people at. Ninety-two percent of applicants completed it, which turned an anticipated obstacle into the most useful data in the file.
Fewer applicant drop-offs
With one link, no repeated asks and no waiting between steps, far more of the people who started a screening finished it.
Our biggest pain point was the admin work needed to screen applicants and keep track of everything. Small things — sending one link, getting full updates, being able to re-ping an applicant — have been a game changer.
Austin A.Sutton
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